REAL ESTATE POSTCARD MARKETING
Keep your name and local knowledge in the conversation. Build a focused real estate mailing, upload your own postcard design, and leave printing and mailing to Prime Postcards.
Start with Free and your own mailing list. Choose Prime for map targeting and additional audience tools.
Example design. Make it yours with your brand and offer.
Choose a consistent geographic area you serve and share useful local context. A brief market update or invitation to ask about a move can build a recognizable presence. Verify any market figures and label their source and date.
Use an authorized property photo, accurate listing details, and one next step. For an open house, confirm the date, time, property availability, and mailing schedule before ordering. Send visitors to the current listing page.
Use your own mailing list for a thoughtful check-in, a home anniversary note, or a referral invitation. Keep this audience separate from neighborhood introductions and give people a simple way to reconnect.
A STARTING POINT FOR YOUR NEXT CARD
Get a local perspective on buying or selling in your neighborhood. Bring your questions and talk through what a next step could look like.
Example call to action: Talk about your next move
Illustrative copy. Add your own business details, offer, and appointment information before mailing.
Use one offer, one clear image, and one way to respond. Make the phone number or booking destination easy to find. If you add a tracking QR code, send people to a page that matches your postcard.
Prepare your artwork →Upload your own mailing list, or use map targeting with Prime to explore customers in your service area. Review eligible recipients and remove duplicates and opt-outs before ordering.
Upload a finished design, create one in the app, or use the design help included with Prime. Check both sides, the contact details, and the offer before approving your postcard.
Review your recipients and the final campaign total. Once you place the order, Prime Postcards handles printing and mailing. Confirm timing before using a time-sensitive offer.
Track conversations, appointments, listing opportunities, and completed transactions over an appropriate follow-up period. Keep a record of mailing costs and campaign references in your CRM. A QR scan is an early signal, not a listing agreement or a closed sale.
Start with a manageable audience and a team ready to follow up. Results depend on the audience, offer, timing, and execution; leads and sales are not guaranteed.
Explore this fictional sample, then make the brand, offer, and contact details your own.
View postcard exampleExplore audience options and review artwork requirements.
Explore more industry campaign guides →
Talk through your campaignYes. Upload artwork with accurate property details and photos you are authorized to use. Check the listing status, your role in the transaction, contact details, and brokerage requirements before approving the mailing.
Prime includes map targeting to explore a geographic area and review eligible recipients. You can also upload your own mailing list. The selected area does not establish that a household plans to move.
Yes. Prepare the front and back to match the artwork guidelines, then review the design in your campaign. Use your approved branding and current business details.
Work backward from the event and confirm production and delivery timing before ordering. Keep the listing destination current. For very short notice, choose a campaign that does not depend on arriving before a particular event.