CAR DEALERSHIPS POSTCARD MARKETING

Give drivers a reason to visit your dealership.

Reach past buyers and nearby shoppers with a clear invitation to browse, book a test drive, or return for service.

Create your first campaign See mailing costs →

Start with Free and your own mailing list. Choose Prime for map targeting and additional audience tools.

Campaign ideas for car dealerships

Reconnect with past buyers

Use your dealership’s own customer records to create a relevant follow-up list. Introduce current inventory or invite customers to discuss their next vehicle. Remove people already working with your sales team so the postcard supports the conversation.

Promote the service lane

Send a maintenance reminder or a clearly priced service offer to an appropriate customer segment. Include what the service covers, exclusions, and a booking destination. Keep service results separate from vehicle-sales campaigns.

Invite shoppers to an event

Feature a real vehicle or dealership photo and a specific reason to visit. Confirm inventory, event dates, and any required offer disclosures before approving the card. Use a destination your team can keep current.

A STARTING POINT FOR YOUR NEXT CARD

Your next drive starts here.

Explore our current selection and find a vehicle that fits your day. Visit our dealership or book a time to take a closer look.

Example call to action: Book a test drive

Illustrative copy. Add your own business details, offer, and appointment information before mailing.

Keep the next step simple.

Use one offer, one clear image, and one way to respond. Make the phone number or booking destination easy to find. If you add a tracking QR code, send people to a page that matches your postcard.

Prepare your artwork →

You choose the campaign. We handle printing and mailing.

1. Find your audience

Upload your own mailing list, or use map targeting with Prime to explore customers in your service area. Review eligible recipients and remove duplicates and opt-outs before ordering.

2. Make it yours

Upload a finished design, create one in the app, or use the design help included with Prime. Check both sides, the contact details, and the offer before approving your postcard.

3. Review and send

Review your recipients and the final campaign total. Once you place the order, Prime Postcards handles printing and mailing. Confirm timing before using a time-sensitive offer.

Build the test around business results.

Count qualified inquiries, test drives, vehicles sold, and service appointments separately. Compare contribution after discounts and fulfillment costs with the cost of each mailing; a showroom visit alone is not a sale.

Start with a manageable audience and a team ready to follow up. Results depend on the audience, offer, timing, and execution; leads and sales are not guaranteed.

Your first mailing, made simpler.

Explore audience options and review artwork requirements.

Explore more industry campaign guides →

Talk through your campaign

Can I mail to previous customers without their postal addresses?

With Prime, upload an appropriate email or US phone list to look for associated mailing addresses. Review eligible matches and the total at campaign confirmation. Not every contact will match.

Should a sales and service offer share one card?

Separate them when the audiences or desired responses differ. A service reminder should make booking maintenance easy; an inventory card should help shoppers take the next step toward a vehicle.

LET’S MAKE YOUR FIRST MAILING EASIER

Your message. A postcard made for it.

Create an account and we’ll design your first postcard on the house. After confirming your email, reply to your welcome email with your business details and what you’d like to promote, or email support@primepostcards.com.

Create account

Free first postcard design. Printing and postage extra.