ECOMMERCE CAMPAIGN IDEAS
Give past shoppers a physical reminder of your brand. Build a postcard campaign around a relevant customer segment and a clear reason to return.
Start with a useful distinction in your own store data: a one-time buyer, a past product category, or a customer whose usual reorder window has passed. Export the eligible audience and remove opt-outs, duplicates, recent purchasers, and anyone who should not receive the offer. Prime Postcards does not automatically know who ignored your email.
Feature a product the audience will recognize, one reason to return, and a matching shopping destination. An offer does not have to be a discount: a new collection or useful replenishment reminder may fit better. If you use a code, explain its expiration and exclusions and test it before approving the artwork.
Use your customer mailing addresses or explore Prime email-to-address and phone-to-address matching. Matches are not guaranteed for every contact. Review eligible recipients, plan requirements, and the campaign total before purchasing. Keep customer data and suppression decisions in your operating systems, out of public campaign links.
Use a dedicated offer reference or destination and compare purchases, returns, and contribution after product, fulfillment, and mailing costs. Where practical, retain a comparable unmailed holdout. Redemption and platform attribution can help explain responses, but neither alone proves the mailing caused the purchase.
Explore this fictional sample, then make the brand, offer, and contact details your own.
View postcard example
Explore audience options and review artwork requirements.
Explore more industry campaign guides →
Talk through your campaignYou can start with an appropriate customer export. Confirm any specific integration you need before planning an automated workflow.
Prime includes matching tools to look for associated mailing addresses. Match availability varies; review the eligible audience and final campaign pricing before ordering.