HOME SERVICES POSTCARD MARKETING
From cleaning and lawn care to repairs and maintenance, give nearby households a reason to remember your business. Choose an audience, upload your design, and let Prime Postcards handle printing and mailing.
Start with Free and your own mailing list. Choose Prime for map targeting and additional audience tools.
Example design. Make it yours with your brand and offer.
Introduce one service to households in an area your team can cover efficiently. Show your work, state your service area, and make requesting an estimate easy. Use Prime map targeting to explore recipients near your existing routes.
Choose seasonal work or a planned service your team has capacity to deliver. Explain what the visit includes and use an offer that fits your margin. Leave enough time for printing, mail delivery, and customer scheduling.
Export customers who are ready for another visit or have an open estimate. Keep follow-up separate from neighborhood prospecting, remove current bookings and opt-outs, and give each audience a relevant reason to respond.
A STARTING POINT FOR YOUR NEXT CARD
A seasonal refresh, a repair, or a job you have been meaning to book. Tell our local team what you need and ask about service in your neighborhood.
Example call to action: Request your estimate
Illustrative copy. Add your own business details, offer, and appointment information before mailing.
Use one offer, one clear image, and one way to respond. Make the phone number or booking destination easy to find. If you add a tracking QR code, send people to a page that matches your postcard.
Prepare your artwork →Upload your own mailing list, or use map targeting with Prime to explore customers in your service area. Review eligible recipients and remove duplicates and opt-outs before ordering.
Upload a finished design, create one in the app, or use the design help included with Prime. Check both sides, the contact details, and the offer before approving your postcard.
Review your recipients and the final campaign total. Once you place the order, Prime Postcards handles printing and mailing. Confirm timing before using a time-sensitive offer.
Compare qualified calls, estimates booked, completed jobs, and contribution after labor, materials, travel, and mailing costs. Track each service and audience separately. For recurring work, measure repeat visits over time instead of treating the first booking as the full result.
Start with a manageable audience and a team ready to follow up. Results depend on the audience, offer, timing, and execution; leads and sales are not guaranteed.
Explore this fictional sample, then make the brand, offer, and contact details your own.
View postcard exampleExplore audience options and review artwork requirements.
Explore more industry campaign guides →
Talk through your campaignPostcards can introduce cleaning, lawn care, pool service, pest control, HVAC, plumbing, roofing, and other local services. Start with one specific service and a clear invitation rather than fitting your entire service menu on a card.
Use the same offer on your postcard and website, make your contact details consistent, and prepare your team to answer inquiries. A dedicated destination or offer reference can help connect the mailing with calls and bookings.
Yes. Start with Free and upload your artwork and mailing list. Choose Prime for map targeting and additional audience tools. Review recipients and the final campaign total before ordering.
Yes. You select the audience and approve the design and campaign total. After you place the order, Prime Postcards handles printing and mailing.