Show a new collection
Feature a small selection of products and explain what makes the visit worthwhile. Use current product photography and a destination that can show availability as inventory changes.
RETAIL POSTCARD MARKETING
Put your next in-store visit on their radar.
Introduce your shop, showcase a collection, and give nearby customers a useful reason to visit.
Start with Free and your own mailing list. Choose Prime for map targeting and additional audience tools.
Campaign ideas for retail
Invite shoppers to an event
Promote a demonstration, opening, or in-store gathering with a clear date and response method. Leave time for printing and delivery, and prepare staff to recognize the offer.
Reconnect with existing customers
Use your own customer audience for a relevant update or return-visit offer. Where postal addresses are missing, Prime can look for eligible matches from email or US phone lists.
A STARTING POINT FOR YOUR NEXT CARD
Something new in your neighborhood.
Discover the latest arrivals at our local shop. Come take a look, ask a question, and find something worth bringing home.
Example call to action: Plan your visit
Illustrative copy. Add your own business details, offer, and appointment information before mailing.
Keep the next step simple.
Use one offer, one clear image, and one way to respond. Make the phone number or booking destination easy to find. If you add a tracking QR code, send people to a page that matches your postcard.
Prepare your artwork →You choose the campaign. We handle printing and mailing.
1. Find your audience
Upload your own mailing list, or use map targeting with Prime to explore customers in your service area. Review eligible recipients and remove duplicates and opt-outs before ordering.
2. Make it yours
Upload a finished design, create one in the app, or use the design help included with Prime. Check both sides, the contact details, and the offer before approving your postcard.
3. Review and send
Review your recipients and the final campaign total. Once you place the order, Prime Postcards handles printing and mailing. Confirm timing before using a time-sensitive offer.
Build the test around business results.
Compare store visits, offer redemptions, purchases, and contribution after product costs and discounts. Separate existing-customer campaigns from neighborhood introductions.
Start with a manageable audience and a team ready to follow up. Results depend on the audience, offer, timing, and execution; leads and sales are not guaranteed.
Your first mailing, made simpler.
Explore audience options and review artwork requirements.
Explore more industry campaign guides →
Talk through your campaignShould I send a discount to everyone?
A new collection or event may provide a reason to visit without a discount. If you use one, make sure its terms and cost fit your margin.
Can postcards support online and in-store sales?
Yes. Choose the primary action for each campaign and make redemption clear. Use separate destinations or codes if you need to distinguish the two channels.
LET’S MAKE YOUR FIRST MAILING EASIER
Your message. A postcard made for it.
Create an account and we’ll design your first postcard on the house. After confirming your email, reply to your welcome email with your business details and what you’d like to promote, or email support@primepostcards.com.
Create accountFree first postcard design. Printing and postage extra.